When the fashion shows are virtual
From Tokyo to Shanghai: fashion weeks go online for the emergency from Covid-19
Furthermore, for Shanghai Fashion Week (on March 26) total space for streaming, thanks to the collaboration activated with Tmall, a platform owned by Alibaba that allows 800 million users to watch the live streaming of the shows of 150 brands including Pinko, Diane von Furstenberg and Converse.There is also a see now-buy now service, which allows viewers to pre-order garments and accessories from the catwalk in real time via smartphone.And in Italy? Milano Moda Uomo and Pitti seem ready: the National Chamber of Italian Fashion, in fact, implemented the technological skills already last February by launching the project China, We Are With You, virtual bridge to bring the fashion week to China, and Pitti Uomo is investing in the digital fair project, which will soon be enriched with the Connect platform.
