Covid-19: fashion helps medicine

The fashion world is changing targets to support the health system

Covid-19: fashion helps medicine
There are many companies in the luxury sector that, in recent weeks, have decided to convert part of the production to the creation of material dedicated to healthcare personnel, at the forefront of the lot of the Covid-19 pandemic.

Among these, Lvmh which, after announcing that it has converted the perfumes and cosmetics division into the huge production of hand sanitizer gel, has announced that thanks to a Chinese supplier it will deliver 10 million masks to France for at least four weeks.Bernard Arnault covered the financing of the entire first week, for 5 million euros to manage the supply chain, shipping and customs clearance of the products. 7 million surgical masks and 3 million Ffp2 masks arriving from China.Kering then announced that Saint Laurent and Balenciaga will start producing anti-Covid-19 masks and the team led by François-Henri Pinault will supply the French health service with 3 million masks imported from China.Kering is also pursuing the same commitment in Italy with Gucci who responded to the appeal of the Tuscany Region by donating 1.1 million masks and 55 thousand gowns and through the donation of 2 million euros to support Italian health in the territories where the brands in the stables are mostly present, that is Lombardy, Veneto, Tuscany and Lazio.Two exponents of fast fashion, Inditex and H&M, also took sides in the fight against Coronavirus.The Spanish multinational that owns the Zara brand has made the production chains and logistic systems of the group available to doctors and hospitals to also create lab coats for staff. H&M, on the other hand, is reorganizing itself to produce personal protective equipment to be provided to hospitals and healthcare professionals around the world: the Swedish retailer will use the entire supply chain, including the purchasing and logistics phases.

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