Coronavirus: what the fashion world does

From Armani to Ferragni, from Benetton to Etro: a race for solidarity by the big names in fashion

Coronavirus: cosa fa il mondo della moda

One million euro and 250 thousand euro allocated by Giorgio Armani for the San Raffaele, Sacco, Spallanzani and Istituto dei Tumori hospitals, and to finance the Civil Protection.

It was he, King George, who started the race for solidarity in the fashion world that in recent days has been working to support the work of volunteers, health professionals and other categories, particularly at risk in the Coronavirus emergency.Brands and designers who are mobilizing to support research and the health system: "What is happening must open our eyes to slowing down," said Armani in an interview with Corriere della Sera just before the important charitable donation and the closure of all its stores, restaurants and hotels.A moving letter full of thanks to those who fight in the front line against Coronavirus: it was signed by Giorgio Armani who, through the pages of the major national and local newspapers, published a message to express his solidarity and admiration for the health personnel.«It is moving to see you engaged in your work with the difficulties and great efforts that the whole world now knows. And above all see you cry. I think this feeling is connected to my desire to pursue a career as a doctor when I was young and I was looking for my way ».But this race for solidarity in fashion today sees many brands closed at the production level and the fashion sector in Italy is, according to analysts, one of the most affected by the Covid-19 emergency: a system that in 2019 was worth over 90 billion euros, up 0.8%, while at the beginning of February 2020, with the Coronavirus in China and other Asian countries, the Chamber of fashion projected losses of 1.8%. A month later, the damage count is much heavier.But the sector finds in some of its most important protagonists the source for a rebirth that starts from solidarity with the health system and research.

From Armani, in fact, to crowdfunding to increase the Intensive Care Unit of San Raffaele in Milan launched by the Ferragnez, up to Dolce & Gabbana who funded a research project developed by Humanitas University in collaboration with the virologists of the same Hospital and Manila Grace who will help the research against the virus with #LOSTILENONSIFERMA, a project that consists in donating the amount of 5 euros for every online sale that took place in March to the Department of Infectious Diseases of the ASST FBF Sacco. And yet Etro who made a donation to the Sacco virology laboratory with a series of influencers and celebrities in a virtual campaign, thanks to the "Milan never stops" shirt and Benetton who decided to donate three million euros to support the projects and the urgent needs of four hospitals.

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