is a project born out of pure passion for excellence and love of artisanship shared by Italy and India. For decades, the highly skilled Italian artisans had been serving unmatched services to luxury and fashion industry. The Objective behind this project is to match the two worlds together where in India is a diverse country with a great appreciation for quality and skills, and Italy has great skills to offer.
is a brainchild of Italian Exhibition Group based in Italy and Luxury Marketing Co. based in Dubai to bring the Italian excellence to the tasteful India.
India is one of the countries which is embracing luxury at its best. The young, wealthy and fashion-conscious High Net worth Individuals are a growing segment in India and this makes it a highly lucrative market for luxury fashion brands.
It’s an established fact that India is a lucrative market for Luxury Fashion, it is also imperative that the Local Indian Luxury Brands, dominated by Indian Ethnic wear is on the rise. The Cultural fact is that Festivals, Wedding or such kind of celebrations the Indian customer would sport a Indian Designer Wear rather than a Western designer wear, heavily influenced by Indian Cinemas. This is the reason why, the rise of many high end designers in India with extra ordinary collections.
The Indian textiles industry, currently estimated at around US$ 120 billion, is expected to reach US$ 230 billion by 2020. The Industry contributes approximately 2% to India’s Gross Domestic Product (GDP), 10 % of manufacturing production and 14% to overall Index of Industrial Production (IIP). Ethnic wear market to grow at 10% CAGR during 2018-2022.